# MapMap Nav — store listing draft

Client-facing draft for App Store Connect and Google Play Console. Copy is
ready to paste; adjust character counts per platform limits noted inline.
British English throughout.

---

## Title

**App Store** (30 char max): `MapMap Nav`
**Google Play** (30 char max): `MapMap Nav`

## Subtitle / short description

**App Store subtitle** (30 char max): `Offline turn-by-turn`
**Google Play short description** (80 char max):
`Offline turn-by-turn navigation. No tracking, no signal required.`

## Description (~2,500 characters)

> Character count target for both stores; App Store allows up to 4,000,
> Google Play up to 4,000 — this draft sits comfortably under both while
> leading with the strongest hook first, since Play truncates after ~3
> lines without a tap.

```
Navigate anywhere, even with no signal.

MapMap Nav is turn-by-turn navigation that runs entirely on your device.
Download a territory once — a country or region — and drive, cycle or
walk through it with full voice guidance, live rerouting and search, all
without a mobile signal, wifi, or a single byte of your location leaving
your phone.

WHY MAPMAP NAV IS DIFFERENT

• Truly offline. Once a territory is installed, MapMap Nav needs no
  connection at all — not for maps, not for routing, not for search.
  Aeroplane mode works exactly as well as full signal.

• No tracking. We don't collect, store or sell your location. Navigation
  runs on the phone in your hand, not on a server watching where you go.

• Real voice guidance. Clear spoken directions for every turn, with
  live rerouting if you go off-route — announced the moment it happens,
  not after you've missed the exit.

• Fast, offline search. Find addresses and places within your installed
  territory instantly, no server round-trip required.

• Built for the whole journey. Clean route previews with alternative
  routes and time comparisons, a distraction-free driving view, and
  clear arrival confirmation — the essentials, done properly.

HOW TERRITORIES WORK

Choose a region during setup and download it once over wifi. Maps,
routing data and search all live on your device from that point on.
Add more territories any time from Settings, and check for updates when
you're back on wifi — MapMap Nav only downloads what's changed.

WHO IT'S FOR

Drivers, cyclists and walkers who want dependable navigation without
handing over their location history — commuters in patchy-signal areas,
travellers who don't want roaming data charges, and anyone who'd simply
rather their phone didn't know where they've been.

MapMap Nav is built on the MapMap navigation platform. Licensed
developers can build the same offline-first, privacy-first navigation
into their own apps — see mapmap.ai.
```

Character count (body only, excluding headings): ~1,650 — leaves headroom
if the client wants to add territory coverage detail or a call to action
before submission.

## Keywords

**App Store keywords field** (100 char max, comma-separated, no spaces
needed after commas to save characters):
```
offline,navigation,gps,maps,turnbyturn,voice,directions,driving,cycling,walking,privacy,nomap
```

**Google Play** — Play has no dedicated keyword field; keyword relevance
comes from the title, short description and full description. Ensure
"offline navigation", "turn-by-turn", "no tracking" and "voice guidance"
each appear naturally at least once in the long description above (they
do).

## Category

- **App Store**: Navigation (primary). Travel is a reasonable secondary
  if the client wants a second listing category.
- **Google Play**: Maps & Navigation.

## Age rating

- **App Store**: 4+. No objectionable content, no user-generated content,
  no gambling. Location usage alone does not raise the age rating.
- **Google Play** (IARC questionnaire): expect "Everyone" / PEGI 3. Answer
  "No" to violence, sexual content, gambling, user-generated content and
  in-app purchases (none of the demo build's flows include commerce or
  UGC). Location permission does not affect the IARC rating, only the
  separate Data Safety section (see `store/privacy-answers.md`).

## What's demo-only (honesty section — internal + client review, not for
public store copy)

This build is a client demonstration of the MapMap SDK platform, not a
finished consumer product. Before any public submission, the client
should be aware:

- **Replay drives.** Guidance screens can be exercised via a "Simulate
  drive" control (hidden behind a triple-tap on the ETA in release
  builds) that plays back a synthesised route corpus rather than live
  GPS. This exists purely so recordings and demos don't require an actual
  car — it must stay hidden/dev-gated, not shipped as a user-facing
  feature, and the App Review notes (see below) should disclose it
  proactively so reviewers aren't surprised if they find the gesture.
- **Territory coverage is limited for the demo.** Only the territory
  used for the current recording/build is guaranteed installed and
  tested end-to-end; broader territory coverage is a platform capability,
  not something this specific build has verified.
- **No account system, no saved places sync, no commerce.** These are
  intentionally out of scope for the SDK demo and shouldn't be implied
  by store copy.
- Any store submission using this listing text should first confirm the
  installed territory, screenshots and description all describe the same
  build — see the screenshot requirements in `MAPMAP-NAV-UI-SPEC.md`
  ("Quality bar / judging checklist").

## App Review notes (App Store Connect "Notes" field)

```
MapMap Nav is a navigation demo app. Location is used only to show the
user's position and provide turn-by-turn guidance; no location data is
transmitted anywhere (see the in-app Privacy screen under About).

Core map/routing data ships inside a downloadable "territory" package
fetched once from api.mapmap.ai and cached on-device; after that the app
works fully offline, including in Airplane Mode.

For review convenience, a debug-only "Simulate drive" control is
reachable via a triple-tap on the ETA readout during an active guidance
session. It replays a synthesised route so guidance, voice and rerouting
can be reviewed without driving. It performs no network calls and is not
advertised in the UI.
```
