The company
MapMap is a self-hostable navigation platform: routing, turn-by-turn guidance and map rendering for cars, vans, trucks, buses, two-wheelers and pedestrians, sold as a hosted API, an offline SDK and a distribution you run inside your own network. It is built by MapMap AI Ltd, a company registered in England and Wales and based in Brighton.
The registered record
- Registered name
- MapMap AI Ltd
- Company number
- 17345596
- Registered in
- England and Wales
- Incorporated
- 17 July 2026
- Registered office
- Vantage Point, New England Road, Brighton, England, BN1 4GW
- Public register
- Companies House record
The entity is new. The work behind it is not, and the section below is the part worth checking.
Who builds it
Matt Thornhill leads product and engineering. In 2007 he co-founded the company that became Navmii, and was its founding director. In 2010 that company bet its product on OpenStreetMap, at a point when using free map data for turn-by-turn navigation was not an obvious decision, and shipped Navfree: one of the first turn-by-turn navigation apps built on OpenStreetMap, and the first free one with fully offline OSM maps on the App Store. It reached a million users in three months and tens of millions over its life. He has worked in navigation for nearly two decades.
Ben Keogh leads the commercial side, after twenty years in digital product design and innovation. He led the product team at the UK's first student social network, started a mobile app agency in 2005, launched a social network for football fans, and was Chief Product Officer at Mapcoin. He and Matt have built and run companies together since 2014.
MapMap is a small team, which is a deliberate choice and shows up in the product: there is no enterprise sales cycle between you and a self-hosted install, published prices go up to the largest tier we sell, and when something misbehaves you reach the people who build it rather than a support tier.
What we build, and what we give back
The engines underneath are open source, and we run them close to stock on purpose so that what you self-host stays auditable: Valhalla for routing, MapLibre for rendering, Ferrostar for on-device turn-by-turn, Planetiler and PMTiles for the map data. What turns them into a product is ours, written in Rust: the API gateway and its metering, ADR dangerous-goods compliance, ed25519-signed offline territory packages, the style compiler behind Studio, and the MCP server that agents connect to.
We run all of it ourselves rather than reselling anyone else's service. We cut the vector tiles from OpenStreetMap with Planetiler and serve those, the map styles and the fonts from our own infrastructure, and the routing graph is rebuilt monthly from a single-day snapshot of the planet. That is what makes self-hosting a real option rather than a brochure line: the stack we hand you to run inside your own network is the one we run.
Two pieces go further than a routing API usually does. We built our own worldwide place index straight from OpenStreetMap, on top of the tantivy search library, so a reverse lookup returns not just an address but what the place is, when it opens and how to reach it, with no second data provider in the loop. And the 3D city work on Labs renders London and Manhattan in the browser with real building heights, four light presets that track the real sun, live TfL buses and Thames vessels moving where they actually are, and buildings that dissolve the moment they would hide the road ahead.
Everything we depend on is named with its licence on our open source page. OpenStreetMap attribution is enforced by the style validator rather than left to good intentions, and every offline package ships with the recipe to recreate its data under ODbL 4.6.
We publish our own work too. The MapMap agent skills are MIT on GitHub, and every distributable ships permissive-licence only with a CycloneDX SBOM, so what is inside it can be audited rather than taken on trust.
How to check us, and how to reach us
We would rather be checked than believed. Own your map sets out what the product does and does not collect, and names the source paths where each claim can be verified. Status and map health are public. Source access is available on request, under a commercial agreement. Buyers running a formal review can request the procurement pack, which includes a pre-answered security questionnaire, licence compliance notes, a CycloneDX SBOM and an SLA template.
Everything reaches us at hello@mapmap.ai, or through the contact form.